“Protect California–A No-Regrets Campaign” was conceived and launched by Sierra Club California and allied organizations with three main goals:

  1. Educate government officials and their staffs in Sacramento and in their district offices about the latest and best information on important environmental challenges that touch Californians. This includes air pollution, water pollution, toxic contamination and exposure, clear cutting, state park closures and transit funding. We will arm them with the facts.
  2. Inform opinion leaders, the public and grassroots activists, through conventional media and social media tools, about how they and their government officials can recommit to protecting California’s environment.
  3. Encourage policymakers and opinion leaders to protect California’s environment.

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